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~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
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Customer satisfaction
Marketingmanagement
Markenimage
10,917
Brand image
10,669
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7,001
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6,998
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6,531
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967
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737
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737
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591
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490
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485
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445
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Han, Heesup
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Šerić, Maja
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Huber, Frank
6
Bang Nguyen Viet
5
Johnson, Lester W.
5
O'Cass, Aron
5
Usman, Osly
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Wiedmann, Klaus-Peter
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Wong, IpKin Anthony
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Bang, Nguyen
4
Chahal, Hardeep
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Chua, Bee-Lia
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Civelek, Mustafa Emre
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Esmaeilpour, Majid
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Foroudi, Pantea
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Hirvonen, Saku
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Hwang, Jinsoo
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Kim, Jinkyung Jenny
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Laukkanen, Tommi
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Pappu, Ravi
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Rather, Raouf Ahmad
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Sreejesh, S.
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Vollhardt, Kai
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Yu, Jongsik
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Ahn, Jiseon
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Assaker, Guy
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Banerjee, Shubhomoy
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Barnier, Virginie de
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Baumann, Chris
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Bilgihan, Anil
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Journal of business research : JBR
58
The journal of brand management : an international journal
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The journal of product & brand management
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Journal of retailing and consumer services
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European journal of marketing : EJM
19
International journal of hospitality management
19
Journal of travel and tourism marketing
18
Journal of strategic marketing
17
Cogent business & management
14
Journal of marketing communications
14
Journal of hospitality marketing & management
13
Journal of the Academy of Marketing Science
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
11
International journal of contemporary hospitality management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing
9
The marketing review
9
Tourism management : research, policies, practice
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of promotion management : innovations in planning and applied research
8
Journal of vacation marketing
8
Global business review
7
International marketing review
7
International review on public and non-profit marketing
7
Marketing intelligence & planning
7
The journal of services marketing
7
EuroMed journal of business
6
European research studies
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Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of destination marketing & management
6
Journal of fashion marketing and management
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Journal of global marketing
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Journal of marketing for higher education
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Services marketing quarterly
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The journal of business & industrial marketing
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ECONIS (ZBW)
1,231
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21
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
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22
The effects of marketing mix elements on brand equity
Rajh, Edo
- In:
Croatian economic survey
8
(
2005
),
pp. 53-80
Persistent link: https://www.econbiz.de/10003313818
Saved in:
23
Measuring marketing communication
Elrick, Merry
- In:
The IABC handbook of organizational communication : a …
,
(pp. 436-449)
.
2006
Persistent link: https://www.econbiz.de/10003347096
Saved in:
24
Strategische identitätsorientierte Markenführung : mit Fallstudien aus der Automobilindustrie
Ringle, Tanja
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335982
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25
The EconoMining project aat NYU : studying the economic value of user-generated content on the internet
Ghose, Anindya
;
Ipeirotis, Panagiotis
- In:
Journal of revenue and pricing management
8
(
2009
)
2/3
,
pp. 241-246
Persistent link: https://www.econbiz.de/10003834362
Saved in:
26
Online corporate brand image, satisfaction and loyalty
Silva, Rui Vinhas da
;
Alwi, Sharifah Faridah Syed
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 119-144
Persistent link: https://www.econbiz.de/10003790466
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27
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
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28
Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
Saved in:
29
Four scenarios for the future of the pharmaceutical industry
Bradfield, Rob
;
El-Sayed, Hany
- In:
Technology analysis & strategic management
21
(
2009
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003806325
Saved in:
30
Brand loyalty in the UK sportswear market
Dawes, John
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
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