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~subject:"Customer satisfaction"
~subject:"Werbung"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
~type_genre:"Working Paper"
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ECONIS (ZBW)
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Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
2
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
3
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
4
Brand
and consumer
Charan, Ashok
-
2024
Persistent link: https://www.econbiz.de/10014383857
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5
Impact of advertizing on
brand
's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
6
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
7
Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry
;
Dave, Dhaval
;
Grossman, Michael
-
2012
Persistent link: https://www.econbiz.de/10009562128
Saved in:
8
Online advertising as passive search
Ursu, Raluca
;
Simonov, Andrey
;
An, Eunkyung
-
2021
Persistent link: https://www.econbiz.de/10012517681
Saved in:
9
Brand
equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.
;
Ang, Lawrence
-
1992
Persistent link: https://www.econbiz.de/10000845118
Saved in:
10
Store brands and the role of advertising
Griffith, Rachel
;
Krol, Michal
;
Smith, Kate
-
2015
Persistent link: https://www.econbiz.de/10011399107
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