With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing...

Background: There is a growing need to understand the determinants of service quality in community pharmacy from the viewpoint of customers. Objectives: The study explored customer perspectives of pharmacy services using quality indicators and proposed a path for quality improvement. Methods: A...

Cover; Half Title; Series Page; Title; Copyright; Contents; List of figures; List of tables; List of contributors; Acknowledgments; PART I Mobile financial services; 1 Mobile financial services: introduction, definition, and conceptualization; 2 Engaging non-active consumers to use mobile financial...