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A new understanding of satisfaction model in e-re-purchase situation
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 997-1016
Persistent link: https://www.econbiz.de/10008650642
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The effects of advertising spending on brand loyalty in services
Ha, Hong Youl; John, Joby; Janda, Swinder; Muthaly, … - In: European journal of marketing : EJM 45 (2011) 4, pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
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Development of brand equity : evaluation of four alternative models
Ha, Hong Youl; Janda, Swinder; Muthaly, Siva K. K. - In: The service industries journal 30 (2010) 5/6, pp. 911-928
Persistent link: https://www.econbiz.de/10003993304
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The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl; Muthaly, Siva - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10003807892