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For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth

Ranaweera, Chatura; Menon, Kalyani - In: European journal of marketing : EJM 47 (2013) 10, pp. 1598-1621

Persistent link: https://www.econbiz.de/10010201745

Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties

Menon, Kalyani; Ranaweera, Chatura - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 154-169

Persistent link: https://www.econbiz.de/10011816991

For better or for worse?

Ranaweera, Chatura; Menon, Kalyani - In: European Journal of Marketing 47 (2013) 10, pp. 1598-1621

Purpose – The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Design/methodology/approach – Hypotheses based on the notion of liability of adolescence and...

Persistent link: https://www.econbiz.de/10014723925

Process and outcome interdependency in frontline service encounters

Zhenfeng, Ma; Dubé, Laurette - In: Journal of marketing 75 (2011) 3, pp. 83-98

Persistent link: https://www.econbiz.de/10009161352