The effect of emotional provider support on angry versus anxious consumers
Year of publication: |
2007
|
---|---|
Authors: | Menon, Kalyani ; Dubé, Laurette |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 24.2007, 3, p. 268-275
|
Subject: | Dienstleistungssektor | Service industry | Digitale Dienste | Web-based service | Verbraucher | Consumers |
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