Narrow search
Showing 1 - 6 of 6
Cover Image
Branding in the Asian context : a Malaysian perspective
Sharifah Faridah Syed Alwi; Melewar, T. C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297
Persistent link: https://www.econbiz.de/10009752328
Cover Image
A framework of brand likeability : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Melewar, T. C.; Chen, Junsong - In: Journal of strategic marketing 21 (2013) 4, pp. 368-390
Persistent link: https://www.econbiz.de/10009776269
Cover Image
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia; Bang, Nguyen; Melewar, T. C. - In: Marketing intelligence & planning 34 (2016) 3, pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Cover Image
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Cover Image
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Cover Image
What makes Airbnb likeable? : exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective wit...
Akarsu, Tugra Nazlil; Foroudi, Pantea; Melewar, T. C. - In: International journal of hospitality management 91 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389110