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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.; Isaac, Mathew S.; Malthouse, Edward C. - In: Journal of advertising research 56 (2016) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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Antecedents and consequences of adaptive selling confidence and behavior : a dyadic analysis of salespeople and their customers
Román, Sergio; Iacobucci, Dawn - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 363-382
Persistent link: https://www.econbiz.de/10003986399
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 30 (2016) 4, pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
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The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
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Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent; Rouziès, Dominique; Iacobucci, Dawn - In: International journal of cross cultural management : CCM 18 (2018) 2, pp. 191-219
Persistent link: https://www.econbiz.de/10011913410