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A model of buyer regret : selected prepurchase and postpurchase antecedents with consequences for the brand and the channel
Keaveney, Susan M.
;
Huber, Frank
;
Herrmann, Anreas
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1207-1215
Persistent link: https://www.econbiz.de/10003571109
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