Newell, Stephen J.; Wu, Bob T.; Titus, Philip A.; … - In: American Journal of Business 26 (2012) 2, pp. 129-144
Purpose – The purpose of this paper is to address the following questions: are sophisticated consumers more likely to be satisfied with their purchases? Are consumers who are more knowledgeable more apt to feel in control of their purchase decisions? Are they more likely to believe the...
