The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Year of publication: |
2011
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Authors: | Newell, Stephen J. ; Belonax, Joseph J. ; McCardle, Michael W. ; Plank, Richard E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 3, p. 307-316
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Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Handelsvertretung | Trade intermediation | Dienstleistungsqualität | Service quality |
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