Kim, Jung‐Hwan; Kim, Minjeong; Kandampully, Jay - In: European Journal of Marketing 43 (2009) 9/10, pp. 1188-1204
Purpose – This study aims to examine how buying environment characteristics, which are not directly associated with price or product information, are related to overall e‐satisfaction; and how e‐satisfaction and e‐loyalty are interrelated. Design/methodology/approach – A convenience...