Rebuilding community corporate brands : a total stakeholder involvement approach
Year of publication: |
2013
|
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Authors: | Miller, Dale ; Merrilees, Bill |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 2, p. 172-179
|
Subject: | Markenarchitektur | Brand architecture | Gemeinnützige Organisation | Charitable organization | Stakeholder | Aktionsforschung | Action research |
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