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Relationship quality : upshot of mindfulness-based marketing strategy in small organisations

Ndubisi, Nelson Oly - In: International journal of quality & reliability management 29 (2012) 6, pp. 626-641

Persistent link: https://www.econbiz.de/10009620499

Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector

Ndubisi, Nelson Oly - In: Journal of business research : JBR 65 (2012) 4, pp. 537-546

Persistent link: https://www.econbiz.de/10009512738

Relationship marketing, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Chan Kok Wah - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10003890671

Entrepreneurial values, environmental marketing and customer satisfaction : conceptualization and propositions

Nair, Sumesh R.; Ndubisi, Nelson Oly - In: Enterprise development in SMEs and entrepreneurial …, (pp. 257-269). 2013

Persistent link: https://www.econbiz.de/10009721877

Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Ulas, Dilber; … - In: Journal of international consumer marketing 24 (2012) 5, pp. 320-337

Persistent link: https://www.econbiz.de/10009778699

Customer satisfaction, Confucian dynamism, and long-term oriented marketing relationship : a threefold empirical analysis

Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 6, pp. 477-487

Persistent link: https://www.econbiz.de/10011970136

The effect of service failure severity on brand forgiveness : the moderating role of interpersonal attachment styles and thinking styles

Alnawas, Ibrahim; Al Khateeb, Amr; Abu Farha, Allam K.; … - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1691-1712

Persistent link: https://www.econbiz.de/10014280877

International tourism : inimitable vs imitable core tourism resources and destination image

Ndubisi, Nelson Oly; Nair, Sumesh - In: Journal of destination marketing & management 27 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014285162

Relationship quality: upshot of mindfulness‐based marketing strategy in small organisations

Oly Ndubisi, Nelson - In: International Journal of Quality & Reliability Management 29 (2012) 6, pp. 626-641

Purpose – The purpose of this paper is to examine mindfulness‐based marketing strategy implementation by small healthcare businesses and its outcome on relationship quality. Design/methodology/approach – The author evaluates the direct and indirect effects of mindful marketing practices of...

Persistent link: https://www.econbiz.de/10014800705

Factorial and discriminant analyses of the underpinnings of relationship marketing and customer satisfaction

Oly Ndubisi, Nelson; Kok Wah, Chan - In: International Journal of Bank Marketing 23 (2005) 7, pp. 542-557

Purpose – This research seeks to empirically evaluate the influence of the underpinnings of relationship marketing on the perceived quality of bank‐customer relationship, and on customer satisfaction in the Malaysian banking sector. Design/methodology/approach – A field survey of bank...

Persistent link: https://www.econbiz.de/10014759860