Relationship marketing, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Nelson Oly Ndubisi; Naresh K. Malhotra; Chan Kok Wah
| Year of publication: |
2009
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|---|---|
| Authors: | Ndubisi, Nelson Oly ; Malhotra, Naresh K. ; Chan Kok Wah |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 21.2009, 1, p. 5-16
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| Subject: | Bankgeschäft | Banking services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Multiple Regression | Multiple regression | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003890671