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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Suppliers' power relationships with industrial key customers
Lacoste, Sylvie; Blois, Keith J. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
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How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan; Wang, Yong Jian - In: The journal of business & industrial marketing 30 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
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An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein; Babakhani, Nazila - In: The journal of business & industrial marketing 30 (2015) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
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The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin; Lee, Jongkuk; Kim, Namwoon - In: Industrial marketing management : the international … 73 (2018), pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
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From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine; Wagner, Ralf - In: The journal of business & industrial marketing 37 (2022) 3, pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
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Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de/10014555812