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International journal of retail & distribution management
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Strategic consequences of self-service technology evaluations
Taillon, Brian J.
;
Huhmann, Bruce A.
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10012202459
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