Liana, Pamela John; Jaensson, Jan-Erik; Mmari, Goodluck - In: Future Business Journal 9 (2023) 1, pp. 1-15
the provision of quality service in terms of subscription numbers. However, little explains the impacts of these dynamics …. Drawing up the service quality model, theory of planned behaviour (TPB) and customer loyalty model, the study examined the … influence of service quality, technical quality (TQ), functional quality (FQ), and reputational quality (RQ) on customer loyalty …