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Business ought to understand their customers' needs and wants, if they want to remain successful in a competitive market place. Therefore, this chapter introduces its readers to market research as tourism businesses continuously require information on their customers. In this light, a well...
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Research studies on brand transgression (BT), service failure and recovery (SFR), and product-harm crisis (PHC) appear …
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personal values. The consumer-brand value congruity and the hospitality businesses' delivery of high service quality were found … on service quality …
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Purpose: This research identifies the critical factors of online service delivery of electronic commerce (ecommerce … reliable measures relating to electronic service quality (e-SERVQUAL), to better understand the participants’ satisfaction with …. More importantly, it suggests that online merchants should consistently deliver a personalized service in all stages of an …
Persistent link: https://www.econbiz.de/10013225504
Much of service quality research has been carried out on external service quality, i.e., services delivered by … organizations to their own customers. The aim of this study was to investigate the influence of internal service quality (ISQ) on … external service quality (ESQ), under the existence of variables such as learning organization (LO), employee job satisfaction …
Persistent link: https://www.econbiz.de/10012020043
the provision of quality service in terms of subscription numbers. However, little explains the impacts of these dynamics …. Drawing up the service quality model, theory of planned behaviour (TPB) and customer loyalty model, the study examined the … influence of service quality, technical quality (TQ), functional quality (FQ), and reputational quality (RQ) on customer loyalty …
Persistent link: https://www.econbiz.de/10014505891
service companies are competing by encouraging their managers to increase repeat purchase.Methodology/Technique - Data from a … mediating role of service quality. Satisfaction and perceived value are important predictors in enhancing service quality, but … do not directly affect repeat purchase. Surprisingly, the direct effect on repeat purchases stems from service quality …
Persistent link: https://www.econbiz.de/10014089778
The concept of cognitive dissonance has been an important construct in consumer behaviour research ever since it was first suggested. However, longitudinal studies on dissonance related to other post-purchase constructs such as satisfaction, loyalty and complaint behaviour are still scarce. In...
Persistent link: https://www.econbiz.de/10014035688
While previous research investigated the effects of online consumer reviews on purchase behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility, content quality and information usefulness on the customers’ satisfaction levels with them. Data were...
Persistent link: https://www.econbiz.de/10014359492