Investigating the Impact of Cognitive Dissonance and Customer Satisfaction on Loyalty and Complaint Behaviour
Year of publication: |
2015
|
---|---|
Authors: | Salzberger, Thomas ; Koller, Monika |
Publisher: |
[S.l.] : SSRN |
Subject: | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Brazilian Journal Of Marketing, 9(1), January-April 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 25, 2010 erstellt |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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