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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50

Persistent link: https://www.econbiz.de/10011886219

Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food

Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226

Persistent link: https://www.econbiz.de/10012202454

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product

Teck Weng, Jee; Cyril de Run, Ernest - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 70-101

Purpose – The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase satisfaction. Design/methodology/approach – In total, 1,300 questionnaires were distributed and collected...

Persistent link: https://www.econbiz.de/10014674804

Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context

Mohsin Butt, Muhammad; Aftab, Muhammad - In: International Journal of Bank Marketing 31 (2013) 1, pp. 6-23

Purpose – The purpose of this paper is to empirically investigate the influence of consumer attitude towards Halal banking on e‐service quality and e‐satisfaction, in an online Islamic banking context. The proposed model also aims to investigate the relationships among e‐service quality,...

Persistent link: https://www.econbiz.de/10014760060