Díaz, Mónica Méndez; Duque, Clara Martín - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-12
Open innovation allows the hotel industry to create platforms and channels for collaboration with its customers, which …, since once the customer makes use of the hotel's services, he/she will recommend the hotel to third parties if he/she is … satisfied with it. Through customer satisfaction and subsequent recommendations, the hotel thus obtains new clients and retains …
