laboratory situations. This study examines whether changing the atmosphere of a fast food restaurant would change how much … patrons ate. The results indicated that softening the lighting and music led people to eat less, to rate the food as more … suggests a more relaxed environment increases satisfaction and decreases consumption …

toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction … of restaurant food consumption behaviour. This area has little research attention in developing African countries like …