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The international review of retail, distribution and consumer research
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The journal of product & brand management
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Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry
Menidjel, Choukri
;
Bilgihan, Anil
;
Benhabib, Abderrezzak
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 106-129
Persistent link: https://www.econbiz.de/10012425335
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