Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Year of publication: |
2017
|
---|---|
Authors: | Menidjel, Choukri ; Benhabib, Abderrezzak ; Bilgihan, Anil |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 631-649
|
Subject: | Partial least squares | Trust | Brand loyalty | Personality traits | Consumer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Markentreue | Markenartikel | Brand | Markenführung | Brand management | Persönlichkeitsmerkmal | Personality trait | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Partielle kleinste Quadrate | Strukturgleichungsmodell | Structural equation model |
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