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Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
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Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
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Customer experience in digital banking : a review and future research directions
Chauhan, Shilpa; Akhtar, Asif; Gupta, Ashish - In: International journal of quality and service sciences 14 (2022) 2, pp. 311-348
Persistent link: https://www.econbiz.de/10013330620
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Should we engage variety seeking customers?
Gupta, Ashish; Pandey, Shivendra - In: Journal of Asia Business Studies 16 (2023) 6, pp. 885-903
Persistent link: https://www.econbiz.de/10014335203