Narrow search
Showing 1 - 4 of 4
Cover Image
The process of customer engagement : a conceptual framework
Bowden, Jana - In: Journal of marketing theory and practice 17 (2009) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10003793700
Cover Image
Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay; Bowden, Jana - In: Problems and perspectives in management : PPM ; … 13 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
Cover Image
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Cover Image
To delight or not to delight? : an investigation of loyalty formation in the restaurant industry
Bowden, Jana; Dagger, Tracey S. - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 501-524
Persistent link: https://www.econbiz.de/10009300575