Grant, David B.; Fernie, John - In: International Journal of Retail & Distribution Management 36 (2008) 8, pp. 661-672
Purpose – On‐shelf availability (OSA) is a key challenge for all retailers. Items that are out‐of‐stock (OOS) result in customer dissatisfaction; thus OSA/OOS are important customer service issues. Customer reactions to OOS range from product substitution to seeking products elsewhere....