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Antecedents of consumer-based electronic retail brand equity : an integrated model

Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99

Persistent link: https://www.econbiz.de/10012056659

International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs

Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50

Persistent link: https://www.econbiz.de/10011886219

Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food

Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226

Persistent link: https://www.econbiz.de/10012202454

Online loyalty and its interaction with switching barriers

Mutum, Dilip S.; Ghazali, Ezlika Mohd; Bang, Nguyen; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 942-949

Persistent link: https://www.econbiz.de/10010437724

Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10011666746

Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context

Mohsin Butt, Muhammad; Aftab, Muhammad - In: International Journal of Bank Marketing 31 (2013) 1, pp. 6-23

Purpose – The purpose of this paper is to empirically investigate the influence of consumer attitude towards Halal banking on e‐service quality and e‐satisfaction, in an online Islamic banking context. The proposed model also aims to investigate the relationships among e‐service quality,...

Persistent link: https://www.econbiz.de/10014760060