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Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism : the Shanghai International Marathon
Huang, Haiyan; Mao, Luke Lunhua; Wang, Jerred Junqi; … - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 285-305
Persistent link: https://www.econbiz.de/10011482418
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Integrating event image, satisfaction, and behavioral intention : small-scale marathon event
Koo, Sung Keun; Byon, Kevin K.; Baker, Thomas A., III. - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 127-137
Persistent link: https://www.econbiz.de/10010417509
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A mechanism of mutually beneficial relationships between employees and consumers : a dyadic analysis of employee-consumer interaction
Kim, Kyungyeol; Byon, Kevin K. - In: Sport management review 21 (2018) 5, pp. 582-595
Persistent link: https://www.econbiz.de/10011947604
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Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jea-Gu; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
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The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team
Yim, Brian H.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10012173520