Narrow search
Showing 1 - 2 of 2
Cover Image
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall; Coutelle-Brillet, Patricia; … - In: Psychology & marketing 32 (2015) 12, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Cover Image
An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Maubisson, Laurent; Mencarelli, Rémi; Rivière, Arnaud - In: International journal of market research 66 (2024) 2/3, pp. 321-344
Persistent link: https://www.econbiz.de/10014584486