-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive … relationship marketing on cognitive dissonance and then customer satisfaction, behavioural, and attitudinal loyalty, using … satisfaction and thereby behavioural and attitudinal loyalty. Additionally, the study confirmed the mediating role of trust and …

The customer loyalty management concept is receiving more and more companies focus and in today’s economic recession …, customer retention and increasing their loyalty is a key operational decision. The focus is turned from the need for a search … company has no strategy how to strengthen customer loyalty and has never been developing relationships with existing customers …

level. The service provider used proved to be an important driver of loyalty, but overall satisfaction with the cellphone …

assumption that customer satisfaction leads to customer loyalty, keeping in mind all of the positive effects that customer … loyalty has on business success of an organization. Because of this, marketing and management theory and practice dedicate … particular attention to the concepts of customer satisfaction and loyalty. In this paper we will use the surveys of customers of …