The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty : the mediating role of trust and cognitive dissonance
Seyed Shahin Sharifi and Mohammad Rahim Esfidani
| Year of publication: |
2014
|
|---|---|
| Authors: | Sharifi, Seyed Shahin ; Esfidani, Mohammad Rahim |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 6, p. 553-575
|
| Subject: | Trust | Customer satisfaction | Communication | Cognitive dissonance | Attitudinal loyalty | Behavioural loyalty | Beziehungsmarketing | Relationship marketing | Kognition | Cognition | Kundenzufriedenheit | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010386524