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Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of advertising research 58 (2018) 3, pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
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Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595
Persistent link: https://www.econbiz.de/10015078761