Investigations to determine whether benefits that members derived from a loyalty program could influence their satisfaction, trust, commitment, loyalty with the program and ultimately store loyalty are critical to elucidating the roles and significance of constructs and advancing management...

Objective – The modern retail experience is about more than buying products. It's about the feeling the customer gets from being in your store, the way it makes them feel, and how it addresses the person they want to be. In today’s business arena customers are prime assets for an...

Purpose – The purpose of this study is to develop and formulate marketing strategies by utilizing the importance‐performance analysis (IPA) which is an easy‐to‐use analytical technique that offers prescriptions for the management of customer satisfaction. Design/methodology/approach –...