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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry
Qayyum, Abdul; Khang, Do Ba; Krairit, Donyaprueth - In: International journal of emerging markets 8 (2013) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010364234
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The influence of satisfaction on customer retention in mobile phone market
Ruiz Díaz, Gonzalo - In: Journal of retailing and consumer services 36 (2017), pp. 75-85
Persistent link: https://www.econbiz.de/10011697888
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Do LTE service customers have different customer loyalty determinants?
Jung, Wonsuk; Kwon, Young-Sun - 2014
This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
Persistent link: https://www.econbiz.de/10010395712
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Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327
Persistent link: https://www.econbiz.de/10010505472
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An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India
Rahul, T.; Majhi, Ritanjali - In: Journal of retailing and consumer services 21 (2014) 4, pp. 570-580
Persistent link: https://www.econbiz.de/10010388524
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Antecedents of customer loyalty in mobile phone service : a study from Sub-Saharan Africa
Amponsah, David K.; Thompson, W. Frank <Jr.>; Mosley, … - In: International journal of business and emerging markets … 11 (2019) 3, pp. 201-224
Persistent link: https://www.econbiz.de/10012153224