Purpose – The purpose of this paper is to examine tweens' (8‐12 year‐olds) satisfaction with and loyalty to their mobile phones and the relationship between these. Design/methodology/approach – Based on literature studies, hypotheses about tweens' satisfaction with and loyalty to their...

Purpose – The purpose of this paper is to present and discuss Kansei engineering (KE), which uses a unique ergonomic technology to produce a new product which fits to consumers' feelings and demands. It is a consumer‐oriented product development method based on the consumer mind. It has been...

Purpose – This paper aims at defining a structured process of continuous innovation in the product concept development phase by a statistical‐based Kansei engineering (KE) approach. It consists in the identification of quality elements satisfying both functional and emotional user needs,...

Purpose – This paper presents a questionnaire study of brand‐specific perceptions of automotive design using subjective rating methods. The purpose of the paper is to explore the multiple modalities of the visual product experience of automobile design as perceived by the general public....