Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment. Differentiating customer service is achieved by adopting different standards according to the following criteria: availability of assortment...

Ensuring effective customer service requires targeted efforts in a number of areas, one of which is to develop service standards for each market segment.Differentiating customer service is achieved by adopting different standards according to the following criteria: availability of assortment...

Abstract In this study, we build on prior research in marketing and executive compensation to show that customer satisfaction is a significant determinant of CEO bonuses. Findings demonstrate that the success of CEOs in managing customer satisfaction has a direct, personal, and economic impact...