Harrison, C. Keith; Bukstein, Scott; McPherson Botts, Ginny - In: International Journal of Sports Marketing and Sponsorship 17 (2016) 2, pp. 172-200
Purpose – The purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL game day experience. The primary components with respect to female spectators’ choices, preferences,...
