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~subject:"Customer value"
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Customer value
Relationship marketing
12
Beziehungsmarketing
7
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Kundenmanagement
4
Rauchen
4
Smoking
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USA
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United States
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Werbewirkung
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Beziehungsmanagement
3
Consumer behaviour
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Emotion
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Financial services
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Advertising
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Advertising planning
2
Aufsatzsammlung
2
Congresses
2
Corporate culture
2
Customer experience
2
Customer loyalty
2
Customer relations
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Emotions
2
Gender
2
Gender differences
2
Health-marketing messages
2
Konsumentenverhalten
2
Kundenwert
2
Marketing
2
Nordamerika
2
North America
2
Personalauswahl
2
Personnel selection
2
Persuasion
2
Psychology of advertising
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English
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Aksoy, Lerzan
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Bejou, David
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Keiningham, Timothy
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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ECONIS (ZBW)
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan
;
Keiningham, Timothy
;
Bejou, David
- In:
Profit maximization through customer relationship …
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003754187
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2
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
ed.
);
Keiningham, Timothy
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003469119
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