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Customer value
Lieferkette
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Enz, Matias G.
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Lambert, Douglas M.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.
;
Lambert, Douglas M.
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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2
Managing and measuring value co-creation in business-to-business relationships
Lambert, Douglas M.
;
Enz, Matias G.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1588-1625
Persistent link: https://www.econbiz.de/10009697976
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