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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Objectives of customer centric approaches in relationship marketing
Aksoy, Lerzan; Keiningham, Timothy; Bejou, David - In: Profit maximization through customer relationship …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10003754187
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Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value
Bhatnagar, Namita; Maryott, Kiersten; Bejou, David - In: Profit maximization through customer relationship …, (pp. 117-130). 2008
Persistent link: https://www.econbiz.de/10003754265
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Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>; Ingram, Thomas N. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 914-927
Persistent link: https://www.econbiz.de/10011564161