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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
2
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
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