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Customer value
Lieferantenmanagement
23
Supplier relationship management
23
Business network
21
Unternehmensnetzwerk
21
B-to-B-Marketing
14
Business-to-business marketing
14
Italien
14
Italy
14
Innovation
11
Beziehungsmarketing
8
Business relationships
8
Relationship marketing
8
Betriebliche Wertschöpfung
7
Innovation management
7
Innovationsmanagement
7
Supply chain
7
Value creation
7
Digitalisierung
6
Digitization
6
Lieferkette
6
Marketing management
6
Marketingmanagement
6
Selling
6
Verkauf
6
E-commerce
5
Electronic Commerce
5
KMU
5
Marketing
5
SME
5
B2B
4
Customer integration
4
Industrie
4
Interaction
4
Kundenintegration
4
Kundenwert
4
Networks
4
Organisatorischer Wandel
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Organizational change
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English
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Corsaro, Daniela
4
Anzivino, Alessia
1
Haas, Alexander
1
Snehota, Ivan
1
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European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory
1
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ECONIS (ZBW)
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1
Value co-destruction and its effects on value appropriation
Corsaro, Daniela
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012178690
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2
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
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3
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
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4
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
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