Understanding value creation in digital context : an empirical investigation of B2B
Daniela Corsaro, Alessia Anzivino
| Year of publication: |
2021
|
|---|---|
| Authors: | Corsaro, Daniela ; Anzivino, Alessia |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 3, p. 317-349
|
| Subject: | B2B marketing | context | digitisation | space | time | value creation | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Digitalisierung | Digitization | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931211001542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608016