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Customer value
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Museum
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Relationship marketing
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France
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Cultural heritage
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Customer satisfaction
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Frankreich
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Kulturgüter
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Kundenzufriedenheit
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perceived value
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satisfaction
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Betriebliche Wertschöpfung
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Brand
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Brand image
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Brand management
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CCT
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Event marketing
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Kultursektor
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Kundenwert
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Markenartikel
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Museums
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Music
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Retro
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Value creation
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museums
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Accessibility-diagnosticity framework
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Mencarelli, Rémi
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Rivière, Arnaud
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Journal of retailing and consumer services
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Marketing theory
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ECONIS (ZBW)
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Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
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2
Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi
;
Rivière, Arnaud
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
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