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Incorporating deep customer insights in the innovation process
Olson, Jerry C.
;
Waltersdorff, Kristin
;
Forr, James
; …
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 507-527)
.
2009
Persistent link: https://www.econbiz.de/10003790130
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