Consumer behaviour models generally assume that product preferences find their basis in product attributes as perceived by consumer. These attribute perceptions, in turn, may be generated through manipulation of the physical product features or through marketing communication. By means of...

The paper is focused on the perception of individual meat parts of pork (loin, neck, ham, belly, shoulder and knuckle of pork) and on the purchasing behaviour of the Czech consumers. Primary data was acquired by means of questionnaires and the research carried out at the beginning of 2002...

Consumer behaviour models generally assume that product preferences find their basis in product attributes as perceived by consumer. These attribute perceptions, in turn, may be generated through manipulation of the physical product features or through marketing communication. By means of...

The paper is focused on the perception of individual meat parts of pork (loin, neck, ham, belly, shoulder and knuckle of pork) and on the purchasing behaviour of the Czech consumers. Primary data was acquired by means of questionnaires and the research carried out at the beginning of 2002...