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~subject:"Data Mining"
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Data Mining
Beziehungsmarketing
33
Relationship marketing
33
Theorie
19
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19
Consumer behaviour
15
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15
Data mining
13
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13
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Price stickiness
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Van den Poel, Dirk
11
Thorleuchter, Dirk
4
Ballings, Michel
2
Bogaert, Matthias
2
De Bock, Koen W.
2
Prinzie, Anita
2
Baecke, Philippe
1
Coussement, Kristof
1
D'Haen, Jeroen
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
8
European journal of operational research : EJOR
2
Omega : the international journal of management science
1
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ECONIS (ZBW)
11
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Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
2
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
3
Ensemble classification based on generalized additive models
De Bock, Koen W.
;
Coussement, Kristof
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936509
Saved in:
4
Mining ideas from textual information
Thorleuchter, Dirk
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936689
Saved in:
5
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
6
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
7
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
8
Social media optimization : identifying an optimal strategy for increasing network size on Facebook
Ballings, Michel
;
Van den Poel, Dirk
;
Bogaert, Matthias
- In:
Omega : the international journal of management science
59
(
2016
),
pp. 15-25
Persistent link: https://www.econbiz.de/10011439719
Saved in:
9
Weak signal identification with semantic web mining
Thorleuchter, Dirk
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411729
Saved in:
10
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
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