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Dynamics of musical success : a machine learning approach for multimedia data fusion
Boughanmi, Khaled; Ansari, Asim - In: Journal of marketing research 58 (2021) 6, pp. 1034-1057
Persistent link: https://www.econbiz.de/10012794305
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Data mining in marketing - new developments - : workshop proceedings, 8th International Workshop on Data Mining in Marketing, DMM 2015, Hamburg, Germany, July 2015
Perner, Petra (ed.) - DMM <8., 2015, Hamburg> - 2015
Persistent link: https://www.econbiz.de/10011870133
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"Geco" and its potential for real estate research : evidence from the US housing market
Hohenstatt, Ralf; Käsbauer, Manuel; Schäfers, Wolfgang - In: The journal of real estate research 33 (2011) 4, pp. 471-506
Persistent link: https://www.econbiz.de/10009491977
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Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi; Ahn, Joongho; Choi, Youngseok - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
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Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Su, Xin; Niu, Mingzi - In: Human systems management : HSM 40 (2021) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10012602969
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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee
Handayani, Nurullita Tri; Usman, Osly - 2021
This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...
Persistent link: https://www.econbiz.de/10013237728
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The Effect of Online Customer Review, Influencer Marketing, Quality Website on Purchase Decisions Online on Online Marketplace Shopee
Handayani, Nurullita Tri; Usman, Osly - 2021
This research was conducted to analyze and know the influence of Online Customer Reviews, Influencer Marketing, Website Quality, on Online Purchasing Decisions at Shopee's Online Marketplace. The analytical method used in this research is descriptive analysis and multiple linear regression...
Persistent link: https://www.econbiz.de/10013240904
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Essays on third-party product reviews, security update labels, and machine learning for data mining in marketing
Mai, Christoph - 2020
Persistent link: https://www.econbiz.de/10012249000
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Detecting fake reviews through topic modelling
Birim, Şule Öztürk; Kazancoglu, Ipek; Mangla, Sachin … - In: Journal of business research : JBR 149 (2022), pp. 884-900
Persistent link: https://www.econbiz.de/10013325724
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Impact evaluation of an emerging European health project : the MIDAS model
Connolly, Justin; Staines, Anthony; Connolly, Regina; … - In: Business systems research : a system view accross … 11 (2020) 1, pp. 142-150
Background: This paper describes the impact evaluation of a large big data platform initiative that is being undertaken in order to increase the probability of its success. The initiative, MIDAS (Meaningful Integration of Data Analytics and Services), is a European health-based Horizon 2020...
Persistent link: https://www.econbiz.de/10012215747