Too obvious to ignore : influence of popular reviews on consumer online purchasing decisions
Xin Su and Mingzi Niu
| Year of publication: |
2021
|
|---|---|
| Authors: | Su, Xin ; Niu, Mingzi |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 40.2021, 2, p. 211-222
|
| Subject: | Online review | opinion leader | popular comment | online sales | search goods | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Data Mining | Data mining | Kaufentscheidung | Purchase decision | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-200868 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012602969